Description
University of Sunderland
TLH214 Tourism Fieldwork – Assessment Brief
Module Leader: Johnny Leung Lecturer
: Mobit Dahiya
Canvas Submission Deadline: Thursday, 19th June 2025 by 2pm
Learning Outcomes
Upon successful completion of this module, students will have demonstrated:
Knowledge
- Knowledge of the nature of tourism in a specific European destination
Skills
- Practical fieldwork skills
- Independent skills of enquiry, analysis, observation and interpretation
- Group working skills
Assignment: Individual written piece of work assessing Learning Outcomes 1-4.
Word count: 4000 words
This piece of work is worth 100% of the overall module mark. You are required to choose a European city and produce a written report to analyse the role and importance of creativity and tourism in cities. For this research, you will be required to visit your chosen destination and include relevant evidence such as photos, field notes or any other evidence you collected during your visit.
Task
Cities are increasingly promoting themselves through showcasing their cultural and creative resources. You should choose a European city that can be described as ‘creative’. This can be a city you are familiar with, a city that is part of the UNESCO Creative Cities Network and/or a city with a strong presence of the creative industries. As a trainee working for an DMO (Destination Marketing Organisation), you have been asked to develop a creative tourist trail for the chosen destination that aims to encourage visitors to explore the city beyond the well-known tourist path.
Your creative tourist trail should be informed by the fieldwork you conducted as well as secondary research (e.g. official destination websites, travel blogs relevant to creative places and activities in your chosen European city) and presented using a visual design tool of your choice. Use your own creativity to come up with solutions on how to present your creative tourist trail. It is recommended (but not compulsory) that you discuss the creative tourist trail in groups. Please remember you are expected to submit an individual piece of work in Turnitin.
Advice and guidance:
- Agree your chosen destination (a European city) with your lecturer
- Your creative tourist trail should be based on field- and secondary research and presented using a visual design tool of your choice
- Use your own creativity to come up with solutions on how to present your creative tourist trail
- It is recommended (but not compulsory) that you discuss ideas for your creative tourist trail in groups
- Please remember you are expected to submit an individual piece of work in Turnitin
- Demonstrate practical fieldwork skills
- Demonstrate independent skills of enquiry, analysis, observation and interpretation
- Evidence group working skills
- Demonstrate knowledge of relevant terminology and concepts, and provide definitions using academic sources
- Show knowledge of tourism and creativity in your chosen European city and relate to your fieldwork.
Recommended structure:
You should follow a report format and break main sections down where appropriate. Your report should include the following:
- Introduction
- Provide a brief background to the overarching theme of the report
- Introduce the purpose of your report (i.e. what is it about?)
- Indicate the type of sources you used to inform you report and what you used them for
- Introduce the structure of your report
- Tourism and Creativity
- Discuss and analyse the role and importance of creativity in tourism; with a focus on creative resources in cities including the creative industries, creative areas and creative tourism.
- This should be supported by key literature and existing research relevant to the report focus.
- The Selected City
- You should introduce your chosen European city destination and provide a relevant context/background in relation to tourism and creativity in that particular city (e.g. tourism/visitor statistics, presence of creative industries, creative areas or quarters, creative tourism experiences).
- You should use this background information to justify why you chose this city.
- Make sure you consult the main destination website and look out for other relevant sources that discuss the creative offering of that city.
- Creative Tourist Trail
- In this section, you must present the creative tourist trail for the city’s DMO. Your creative tourist trail should clearly present and link creative areas and places of interest, provide a brief explanation for each and include photos or drawings to illustrate these in an engaging way.
- You need to make sure that you provide sources for any visual materials and explanations you include in your creative tourist trail. Use your fieldwork materials where suitable both within the report and your appendices.
- Think of your creative tourist trail as evoking curiosity and being used by visitors to explore the creative parts of the city.
- Conclusion
- Here, you should summarise the key arguments from the theoretical discussion in relation to your chosen European city destination and the creative tourist trail you developed for the city’s DMO.
- Reference List – Module library reading list
- Appendices (if required)
- Can include supporting evidence of the field- and secondary research you conducted on your chosen European city and any notes you have taken to support the development of your creative tourist trail.
Notes: – – – – –
Secondary research available in the public domain should be used for this report. Try to find a range and variety of secondary sources such as textbooks, journal articles, official websites, newspaper articles etc.
The report must be correctly referenced using the Harvard style of referencing. Please consult ‘Cite Them Right’, the university’s guide to referencing.
Use maps, images, diagrams, tables and other figures anywhere that is appropriate to help communicate what you want to say. Label all figures.
The word limit is 4000 words (+/- 10%). Please include the word count on the cover page of your assignment.
Refer to the university’s generic marking guidelines for an indication of the competencies that will be considered when marking the work.
Referencing
TYou can find information about referencing from the session on Referencing, from the module resources in Canvas and from Cite Them Right Online. These include explanations of what and when to reference, as well as guidance on how to use Harvard references in-text, in your reference lists and bibliography.
You can access Cite Them Right online both on and off-campus. Visit http://www.citethemrightonline.com.
If you are on campus, you should be logged in automatically. If you are off-campus, click on ‘How to access > institutional login’ and use your university username and password.
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