Description

University of Sunderland

Module code: PGBM68

Module name: Developing skills for business leadership

Assignment title: Carbon Footprint Campaign

Scenario

You are to imagine that you and your group have been asked as Management Consultants to devise a management of change campaign to win the ‘hearts and minds’ of staff working in a multi-national company (you may choose from the pharmaceuticals or industrial chemicals industries) with the purpose of promoting the internal need to improve practices and policies associated with the company’s ‘carbon footprint’. You must include relevant orientation to your particular specialist master’s programme e.g. HR, Marketing, etc. (you can discuss your ideas with your tutor in your seminar).

 

For this exercise your group should gather some initial research on companies from the pharmaceuticals or chemicals industries as you need to have a particular organization in mind. You should create a fictional company framework based upon your research of real-life situations and companies. You should include the type of operation, names of countries it is operating in (suggest at least 3 countries with significant differences in culture), and an overview of the organizational structure.

 

Your group is to keep a Learning Log (you will need this for portfolio 1 of your assessment) whilst it is operational.

 

For the next part of the exercise you are to devise a strategy to promote eco-awareness amongst staff and in particular the company’s key strategic aim to improve its ‘carbon footprint’. The nature of this campaign – what sorts of activities it will comprise and the method and timing of its implementation- is up to your group to decide!.

 

Your group is then to present a summary of its campaign to class members and your tutor (in w/c 17^th Feb.) where informal feedback will be given from the audience. This marks the end of your group collaboration. The individual tasks must then be completed and submitted:

 

Individual Task:

 

As an individual you are then to write a 2500 words report which briefly outlines the organization which your group considered, and you should then show the various elements of the Carbon Footprint campaign. You should say why you have included the elements and how your research, reading and references from module-related topics have influenced your decisions (you have the option to add to or disagree with your group’s findings but should make this clear). Finally you should include a critical evaluation of your campaign’s strengths and weaknesses. You should include both operational and behavioural aspects in your campaign and include relevant specialist orientation e.g. Marketing, HR, etc.

 

Your Carbon Footprint Campaign report has a weighting of 50%

 

You will be assessed against the following criteria:

 

• The company background-based research relevant to eco-friendly/ carbon footprint issues
• How you have linked your management of change strategy in your example to:

 

1. a) Theoretical issues from the module

 

1. b) Practical issues relating to the organization.

 

• Ability to critically analyse own decision-making relating directly to the management of change campaign.
• Your ability to show relevant orientation to your chosen master’s subject, e.g. Marketing, HR, etc.
• Use of references and report structure

 

Formative assessment: Your presentation element should include:

 

The presentation should be 15 minutes in length and all students in the group must participate.

 

Your slide show should consist of the following:

 

• The nature of the change/development campaign,
  • What is the purpose of your organisation?
  • Why does the change need to take place?
• Indicate the extent, to which the staff in varied locations can make high level decisions,
  • How much power and influence do you advocate each countries operation has and how much at head-office?
• What type of development will be necessary to achieve results?
  • Will staff need to train to an acceptable standard?
• Indicate the method and timing of the implementation,
  • This may help determine success or failure of the venture
• What cultural difference to you foresee?
  • How can you alleviate possible conflict or cultural miss-understanding
• Financial and economic considerations
  • This is an important consideration as it will have relevant baring on the company’s decision making

Solution

1. Introduction

Nowadays the calling for environmental protection becomes increasingly load, and cutting carbon footprint becomes an important issue. Carbon footprint is the aggregate of greenhouse gas discharged in the transportation, food production, and consumption and other production process of corporate institutions, products, or individuals (Muthu et al., 2011). It describes enterprises’ and individuals energy awareness as well as the impacts of enterprise behaviour on nature. Currently many enterprises begin to reduce their carbon footprint. This report takes Company ABC, a virtual chemical company, as an example and analyses the organisation’ internal elements of carbon footprint. On this basis, this report also provides some effective strategic suggestions to Company ABC to help it effectively cut its carbon footprint in the coming half a year.  At last, this report objectively evaluates the strengths and weaknesses of this carbon footprint campaign.

2. Background of Company ABC

Company ABC is a USA-based chemical enterprise founded in 1985. By developing and utilising new technologies, expanding more market opportunities, and combining the three pillars, i.e. economic development, environmental protection, and social responsibility, Company ABC aims to create a harmonious future. Currently Company ABC’s business mainly focuses on three countries: the USA, China, and India, while it has a wide business scope, covering health care products, fuels, plastics, fibre, and natural gas etc. The mission of Company ABC is to be a socially responsible chemical company that delivers the highest payback to its stakeholders.

3. Current organisational structure of Company ABC

In Company ABC, CEO is the highest-ranking executive in charge of day-to-day business, while the CEO is also a member of the board and reports to the board on the company’s operation. Currently Company ABC’s operation (including finance, operation direction, and business cope etc.) is in the charge of CEO………………..

 

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