Description

University of Manchester

Assessment Title: Perspectives on Management and the Digital Workplace: A Case Study of Gymshark

Module code and name: UA92.1216.B5

Submission date: Friday 6th June 2025 at 6pm

Contents

How does Gymshark align its organisational objectives with changes in the business environment (e.g. economic, legal, or regulatory factors)?

In what ways does Gymshark demonstrate ethical or sustainable practices, and how are these shaped by its organisational culture

How might different leadership styles within Gymshark influence motivation and performance in a digital or hybrid workplace?

How might Gymshark use data to support employee well-being and drive decisions related to change management?

What challenges and opportunities does Gymshark face when communicating feedback or collaborating in a digital workplace?

What have you learned about the role of business and management in the modern workplace? How has this influenced your thinking about your future as a manager or entrepreneur?