Description
BIRMINGHAM CITY BUSINESS SCHOOL
ASSESSMENT BRIEF: FIRST ATTEMPT
SUBMISSION DATE: 2 September 2024, 12pm
MODULE TITLE: International Strategic Management
MODULE CODE: MAN7131
LECTURER: Dr Julie Bower
Learning outcomes and assessment criteria specific to assignment:
On completion of the assignment, students should be able to demonstrate their ability to:
- Critically apply conceptual strategic management models and frameworks to analyse a given organisational context.
- Demonstrate the application of alternative strategic options for an organisation and recommend a preferred strategy.
- Evaluate the future direction of the organisation and present strategic options in an international/global context.
Number of attempts
Please note that, under the Course Regulations, you are entitled to only two attempts to pass each assignment. You are strongly advised to take every opportunity to submit work as failure to submit counts as a fail. Should you fail an assignment, it is very important that you arrange a tutorial with the marker so that you can improve your work.
- Assessment Overview
1.1 Rationale
The assessment for this Level 7 module tests for an advanced level of knowledge and comprehension of a range of concepts, models and theories related to the development of organisational strategy. It also provides the opportunity for you to demonstrate your ability to analyse the performance of an organisation’s existing strategies and to develop alternative strategies with due consideration of risk. If you do not demonstrate the appropriate level of knowledge of strategic concepts covered by the module and / or do not undertake the level of critical thinking that is required in order to develop effective alternative strategies, you will not pass the assessment.
It is expected that the highest achievers will demonstrate not only their competence related to strategic concepts but also a sophisticated level of thinking in the construction of their alternative strategy, justifying their choice and taking into account elements of benefit, cost and risk. The highest achieving students will additionally demonstrate competence in terms of academic practice and rigour. Hence, in order to attain the higher grades for your work, you will need to demonstrate a high level of critical analysis and the ability to reference work appropriately and accurately using a wide range of sources and adhering to the Harvard referencing system.
To pass this module, you must achieve a final overall mark of at least 50%. Failure to achieve a pass after the second attempt will result in the student being withdrawn from the course.
- Assessment Brief
The module is assessed through two assessment components (submitted at the same time) each accounting for 50% of the mark:
PowerPoint Slide document: Maximum 10 slides (excluding cover page and reference list)
Word Annotation document: Maximum 1500 words (excluding table of contents and reference list).
2.1 Required task(s)
Identify an organisational strategy you admire.
Use the strategic management course material (models, concepts and theories) to evaluate the organisation’s strategy. Based on your analysis, recommend strategic options for the organisation. Reflecting on what you have learned on the module, explain what you would advise the organisation to do and why.
As the module is concerned with International Strategic Management you are advised to choose an organisation that is international in scope and/or has buyer/supplier relationships in the international marketplace. Further, bear in mind that there will be more information and data available to you if you choose a larger and established organisation.
2.2 Word count
Students submit PowerPoint slides (10 slides max) and Word annotation document (1500-word limit).
Your reference page will not be included in the word count, but inline citations used in the main body of the text (e.g. Smith and Jones (2010) identified that…) will be included in the word count.
You are required to declare the number of words used in your Word annotation document. If you produce less than or exceed the stipulated word count by more than 10%, a deduction of the mark awarded will be made to reflect that you have not met the assessment requirements.
2.3 Drafts
Your lecturer will look at only one draft version of your work or part of it in the final two sessions of the module. In this way you can use this ‘formative’ feedback to develop your work further. This feedback does not contribute towards a ‘pass’ or ‘fail’ mark. Drafts are not graded or assessed – the purpose of these is for you to gain feedback for improving your work. Guidance can be sought by speaking to your lecturer if there are any areas of concern or by arranging an appointment via e-mail.
2.4 Submission
Your work should be submitted online through TurnitIn via the link provided in the Assessment area of the module’s Moodle site. Hard copy submissions will not be accepted. Please follow the University policy regarding online submission and submitting assessments on time (see Page 1).
You should also submit your work through the ‘test’ Turnitin to ensure you abide by the rules on plagiarism. You should attach the assessment feedback form together with the marking criteria to your work before submitting for marking.
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