Description
The University of Law
ASSESSMENT BRIEF
L7 Business Project
Module Leader: Adewale Adeyemi
Submission deadline: Friday 21 February 2025, no later than 16:30pm (UK local time)
Module learning outcomes:
- Critically review literature to establish extant positions to frame and guide business research.
- Critically assess a range of quantitative and qualitative research designs used in business and management research.
- Choose the appropriate methods to collect, collate and analyse data that is relevant to the business project
- Evaluate the validity and reliability of research instruments
- Produce a proposal demonstrating an understanding of the implications of learning outcomes 1-3 in a business research project and produce a written research-based report that culminates in conclusions and recommendations that adequately address a research problem or show how a market opportunity will be explored.
Assessment details: Written Report, 100% (10,000 words)
Referencing: Students are expected to use Harvard Referencing throughout their assignments where required. Please follow the Harvard Referencing Handbook for all your assignments at the ULBS. Submission Method: Turnitin – Your work will be put through Turnitin. All submissions will be electronically checked for plagiarism and the use of AI software.
You have the option to upload your work ahead of the deadline, more than once. ULBS will be reviewing your last submission only. You can only upload one file. For example if your work contains a word document and power point slides/Excel spreadsheet you will need to copy your slides/spreadsheet into the word document.
ULBS Assessment Office Contact Details
The ULBS Assessment Office are here to help should you have any non-academic questions related to your assessments. You can contact them at AssessmentOffice@law.ac.uk
Note: Keep in mind that self-plagiarism (when you reuse your own specific wording and ideas from work that you have previously submitted without referencing yourself) is also a form of plagiarism and is not allowed.
ASSIGNMENT DETAILS
For the main summative assignment, students may draw on the formative submissions and select one of the following: Consulting project report, Business research white paper and Business plan as their project outcomes.
Each outcome option is elaborated.
Consulting Project Report
The task is to conduct a study on an identified problem/issue in a specific organisation or industry/sector and proffer solutions through the study findings. The problem/issue to be considered in this variant may cut across industry dynamics (in the case of a sector) and function (in the case of an organisation).
The Consulting Project Report should comprise the following:
- Abstract
- Introduction
- Literature Review
- Research Methodology
- Analysis & Findings
- Conclusions & Recommendations
- References
- Appendices
Business Research White Paper
The task is to research and write up a self-selected topic where they will explore and address a contemporary issue(s) in-depth and propose recommendations for stakeholders (particularly highlighting implications for policy and practice). Albeit the research subject will be self-selected, the selection is expected to be across only business-related subjects.
The Business Research White Paper should comprise the following:
- Abstract
- Introduction
- Literature Review
- Research Methodology
- Analysis & Findings
- Conclusions & Recommendations
- References
- Appendices
Business Plan
The task is to create a business plan for a new business as a solution to an identified market gap/ business opportunity. It will entail presenting the overall business context and developing a business plan guided by the findings from a thorough analysis of carefully searched and collected data on the chosen industry/sector’s environment.
The Business Plan should comprise the following:
- Executive summary
- Introduction
o Background information
o Relevant literature review
- Business strategy analysis
o Company overview
o Capability analysis
o Industry/sector analysis
o Macro environment analysis
- Marketing and Operation strategy
o Marketing Plan
o Operations model
o Organisational structure
- Financial plan
o Revenue model
o Financial highlights (5 years)
o Funding strategy
- Conclusion
- References
- Appendices
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