Description
Nelson College London
Assignment Brief
Course : HND Business
Unit Number and Title Unit 1 : Business and the Business Environment
Academic Term : April -July 2024
Module Leader : Mohammad Riad Hossain
Unit Tutors : Osman, Maryam, Cobola
Student Support Lecturer : Zainab
Assignment Title : Industry Analysis Factsheets
Issue Date : WC: 29/04/2024
Formative Feedback Dates : WC: 03/06/2024
Submission Date : 15/07/2024
Submission Formats : Letter & Factsheet Portfolio and Report
Part 1
Submission Format – Letter & Factsheet Portfolio
Submission should be in the form of a letter and factsheet portfolio. The recommended word limit is 1500-2500 words for each section but you will not be penalised for exceeding word limits.
Vocational Scenario
You have been employed as a Business Analyst by BAT to investigate different types and sizes of businesses they will have to compete with. You are required to investigate and explain different types of organizations, their size, and their classification to highlight differences between them. This should include their legal structure, size, and scope, as well as their key stakeholders.
Assignment activity and guidance
LO1 Explain the different types, sizes, and scope of organizations
Requirement:
Your task is to write a letter to the Group Chairman of a company of your choice presenting him with a factsheets portfolio reflecting the analysis you have done on the business environment as follows:
Analyzing any industry to assess industry perspectives, best practices, and insights into high[1]growth sectors. This analysis entails researching and evaluating the overall market size on both a national and international scale, along with examining various sub-sectors within the industry.
You will present this industry analysis as a report portfolio that explains
Ø different types of organizations
Ø purposes of different types of organizations
Ø the legal structures of these organizations based on ownership and management.
Create a factsheet for three organizations within a specific sub-sector, providing detailed explanations for each selected organization. This includes background information on the organization, its size and scope, vision, mission, and business objectives.
Additionally, outline the organizational and legal structure, and provide insights to stakeholders to illustrate the connections between the organization’s offerings and the products and services they provide. prepare a factsheet for BAT or any organization of your choice and explain the following:
v brief background of the organizations;
v the size of the organization in terms of revenue and number of employees
v Micro, small, and medium-sized enterprises (SMEs). Different business purposes, objectives, and supply of goods and services.
Analyze how the structure, size, and scope of different organizations link to the business objectives and products and services offered by the organization by considering the scenario of BAT or any other organization of your choice.
Vocational Scenario
Tesla, Inc. is an American electric vehicle (EV) and clean energy company founded in 2003, with a mission to accelerate the world’s transition to sustainable energy. Initially established by Martin Eberhard and Marc Tarpenning, Elon Musk became a significant investor and the driving force behind the company shortly after its inception, taking on a leadership role as CEO and product architect.
Tesla has been a pioneer in the electric vehicle market, introducing ground-breaking EVs that have challenged traditional perceptions of electric cars. The company’s product lineup includes the Tesla Roadster, Model S luxury sedan, Model X SUV, Model 3 sedan (a more affordable option aimed at mass-market consumers), and the Model Y compact SUV. Tesla is also involved in energy storage and generation products, such as the Powerwall, Powerpack, and Solar Roof, aiming to provide comprehensive renewable energy solutions for both personal and industrial applications.
Assignment activity and guidance
LO2 Demonstrate the interrelationship of the various functions within an organization and how they link to the organisational structure
Explain the relationship between different organizational functions of Tesla or any other organization of your choice, and explain how they link to organizational objectives and structure.
Analyse the interrelationships between organizational functions in Tesla or any organization of your choice and the impact those functions can have upon organizational structure, and critically analyse the complexities of different organizations and their structures.
Assignment Brief Part 2
Submission format: Written Report
Submission is in the form of a report. The recommended word limit is a minimum 1500-2000 words for each section but will not be penalized to exceed word limits.
Vocational Scenario.
In the United Kingdom, McDonald’s operates as one of the country’s leading fast-food chains, having opened its first UK restaurant in Woolwich, London, in 1974. Since then, McDonald’s UK has grown significantly, with over 1,300 locations across the country as of my last update. McDonald’s operations in the UK are influenced by various external factors encompassing economic, social, technological, environmental, and political (PESTEL) dimensions. Economically, fluctuations in the UK’s economy, such as changes in consumer spending power and minimum wage adjustments, directly affect McDonald’s pricing and operational costs. Socially, shifting consumer preferences towards healthier eating and ethical sourcing push McDonald’s to adapt its menu and supply chain practices. Technologically, the rise of digital ordering platforms, mobile payments, and delivery services necessitates continuous investment in digital innovation to meet customer expectations for convenience and efficiency. Environmentally, increasing awareness and regulations regarding sustainability and waste management drive McDonald’s to implement eco[1]friendly practices, such as reducing plastic use and improving energy efficiency. Politically, Brexit and related trade policies have implications for supply chain costs and operational complexity, requiring strategic adjustments. These macro-environmental factors collectively shape McDonald’s strategic decisions and operational models in the UK market, compelling the company to remain agile and responsive to external pressures.
It is intended that you will be appointed as the first new Area Manager (Europe). However, you are asked to prepare a Report on the Business Environment in England. This report may be in any format you think suitable, but you must deal with all the issues or topics given below. The Senior Management of the company will judge how useful your report is, and use it as part of the decision on your promotion.
Assignment activity and guidance
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
- Identify the positive and negative impacts the macro environment has on business operations, supported by specific examples from different organisations of your choice.
Apply the PESTLE analysis to the previously chosen organization to facilitate an in-depth examination of the macro environment.
Critically evaluate the impacts that both macro- and micro factors have on business objectives and decision-making.
Assignment activity and guidance
LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.
Using the SWOT framework, conduct an internal and external analysis of McDonalds and KFC, or any two other organization of your choice, and determine how this assists in the decision-making process and feeds into business planning in the organization.
Explain how strengths and weaknesses interrelate with external factors that influence and impact the business economy.
Apply different applications of SWOT/TOWS analysis, e.g. for market positioning, commercial viability, launching a new product, and methods of sales distribution.
Critically evaluate the impacts that both macro- and micro factors have on achieving MCDONALD objectives and decision-making to expand their business.
