Description

University of Lincoln

Lincoln International Business School

Assessment Briefing: Individual Report

Module Title: Advanced Strategy for Business

Module Code: BUS3576

Assessment: Strategic Report

Weighting: 70%

Deadline: 16/01/25 (Noon)

In the assignment we are simulating your role as an external strategic advisor for a well known organisation. Based on the information received during the lectures and the experience of solving case studies maturated during the seminars, students are asked to propose a strategic advice to solve the problem of the case study presented. Building on the situational analysis conducted in Assignment 1, students will select a strategic issue and develop a strategic plan for the organisation to gain a sustainable competitive advantage in dynamic contexts. They will appraise, investigate, and recommend strategies aligned with the organisation’s mission, vision, and values. Students will formulate a comprehensive strategy that addresses the identified strategic issues and opportunities for growth and success, and helps the organisation to develop a lasting competitive advantage. Additionally, students will propose an implementation plan outlining the steps, resources, KPIs, and timeline required for successful strategy execution.

Deliverable:

A report including the following sections:

– Introduction (Suggested word count 150-word)

– Recommended strategy (Suggested word count 800-word): Formulation of a comprehensive strategy that addresses the identified strategic issues, allows to seize opportunities for growth and success and helps to develop a competitive advantage.

– Strategy implementation plan (Suggested word count 600-word): A detailed strategic plan for the organisation, including the recommended strategic actions, steps, resources, KPIs, and an implementation timeline.

– A personal reflection on the learning gained from the module and the group project (Suggested word count 300-word)

– Conclusion (Suggested word count 150 words).

Learning Outcomes Assessed:

LO2 Appraise, investigate and recommend about how firms can solve their strategic issues to gain a sustainable competitive advantage in multiple, diverse contexts by reflecting on how theoretical knowledge can aid practising strategists and managers.

LO3 Critically evaluate strategic business situations, formulating new strategy, and propose a plan to adopt the suggested strategy.

Knowledge & Skills Assessed:

– Identifying need or opportunity e.g. customer, client requirement, research need – Gathering intelligence

– Clarifying root cause of a problem/defining opportunity – Generating solutions

– Proposing imaginative/creative solutions to new problems

– Evaluating a range of solution/options

– Translating ideas into practical actions

– Making decisions without the need to refer to others

– Looking to make processes more efficient and effective

– Demonstrating cultural, political, commercial and environmental sensitivity in solution creation – Making decisions where there is no perfect option

– Taking controlled risks

– Accountability

Assessment Submission Instructions:

Students must submit the report via Turnitin. The due date for the submission is on 16 January 2025 at Noon (Midday, 12pm)

Date for Return of Feedback:

Grades and feedback will be available within 15 working days after the submission deadline.

Format for Assessment:

Report of 2,000 words (Appendix and References excluded)

 

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