Description
University of Sunderland
Hong Kong Campus
MGTM02: International Business in Context
Individual Assignment Brief Oct 2025.
MGTM02 Introduction:
This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Industry on a Global scale that you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
1.Critically analyse the key approaches to developing sustainable international business strategies and building competitive advantage within international business operations.
2.Evaluate the challenges faced by live organisations conducting business internationally and recommend evidence-based solutions to these challenges.
3.Demonstrate digital competency in developing sustainable international business strategies.
Please note:
- All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’.
- Students are required to submit their coursework through CANVAS. Only assessments submitted through CANVAS will be marked. Any other submission, including submission to your study centre in hard copy will be treated as a non-submission.
- A copy of your Turnitin© originality report must be submitted in conjunction with your assignment. The University’s Generic Marking Criteria attached will be used to assess the work.
- Issue Date: upon UK approval
- Submission Date: 3 October 2025
MGTM02 Task Overview
To undertake a critical analysis and evaluation of the strategies adopted by Multinational Enterprises (MNEs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references, and relevant appendices). The report should include a title page and executive summary and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via Canvas – this should be clearly labelled with your name, your course, and the name of the case study.
It is highly recommended that you research information to support your arguments. This may be obtained from a diverse range of sources, and you are encouraged to research the issues in whichever way you deem appropriate.
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