Description

University of Sunderland

MGT304 THE BUSINESS CONSULTANCY PROJECT

MODULE ASSESSMENT BRIEF 2024/2025

Module Code: MGT304

Module Title: The Business Consultancy Project (30 Credits)

Assessment Methods:

TASK ONE A Business Consultancy Report (2,000)

TASK TWO A Consultancy Action Plan (1,000)

Hand in Date: TASK ONE and TASK TWO ARE SUBMITTED TOGETHER

Date and time of submission is: Tuesday 17th June 2025 by 2:00PM

Module Description

This module will address both the fundamental subject components necessary to effectively source, design, research and disseminate business consultancy projects for both small to medium sized businesses and larger companies. The module content also takes an international perspective and fully appreciates that the role of a consultancy now requires a blend of both physical and virtual skills /support in the pursuit of viable and tangible results.

Module Learning Outcomes

In the Assessments for the module the students will evidence the following learning outcomes:

1 Appraise, evidence and apply the concepts and practices of management consulting within a range of sectors, organisations and job family roles

2 Critique and defend the processes required for a consultant to meet a range of potential research settings

3 Select and evaluate the tools and techniques required to source, critique and implement a range of potential viable and realistic solutions

4 Debate and articulate the critical, methodical and creative problem-solving practices required to be an ethical and reflective internal or external consultant.

Task 1 – The Business Consultancy Report (2,000 words, not including the appendices)

The Business Consultancy Report will be written in the third person, be based on the organization’s practice applied to analytical models and be compared with competitor activity. The content of the report must identify key areas where action can be taken to support business development. The report must contain the following:

  • Introduction – A review of the key factors important to the client providing clear direction for the content of the report. This will include a short review of your research strategy to develop an understanding of the business and the potential impact of the project focus.
  • A review of research relevant to the business sector, area of operation, and project focus
  • A consultancy-level environmental and business analysis relevant to the sector and area of operation
  • Application of research, including the impact on the cost of current activity, employee impact, alignment to strategy, marketing and PR influences, and external forces driving change within the organization’s sector
  • Conclusion – a review of the potential impact of the research and analysis findings supported by a critical evaluation of the key factors impacting organizational strategy and external forces driving change. This section should identify key areas to be addressed in the action plan (Task 2).

A template for the report will be provided for all students to use for their submission.

Assessment: Your Business Consultancy Report has a weighting of 70% of the overall marks and be delivered within 2,000 words.

Task 2 – Consultancy Action Plan (1,000 words)

Assessment Submission

A template for this submission is provided on Canvas to be used in the submission. The action plan must use the key areas identified in your report to deliver business development and include the following:

Clearly stated actions supported by: suggested implementation plan, identification of possible risk, action to mitigate risk, and intended impact of the recommendation in meeting the strategic objectives of the business

Assessment: Your Business Consultancy Action Plan has a weighting of 30% of the overall marks and is delivered within 1,000 words using the template provided to you on Canvas.

Word Limit: The word count must be stated on the front page of your Professional Project. Summarising and compressing the information in your assignment into the word limit is one of the skills that students are expected to acquire, and demonstrate as part of the assignment process.

The word limit for the professional project is set as 3,000 words for the whole module.

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MGT304: The business consultancy project

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