Description

University of Sunderland

TLH 219 MICE Meetings, Incentives, Conferences & Exhibitions

 Assessment Brief

CANVAS (TURNITIN) SUBMISSION DEADLINE: Tuesday 11th February 2025 by 2:00pm

Module Leader: Erika Pall

Module Lecturer: Julian Joy

 Assessment: PROJECT REPORT

Individual project report

Assessing learning outcomes 1-4, contributing 100% of module marks.

Background:

You are a freelance professional conference organiser. You have been asked to organise a conference for the World Association of Travel Agencies.

Your client puts a strong emphasis on its corporate social responsibility and wants the conference to be as ‘contemporary/green’ as possible. The three-day conference will be held in August 2025, and it is intended to attract approximately 250 people. It is aimed at an international audience, comprising government representatives, personnel, and key stakeholders, as well as leading figures from academic and commercial research establishments.

They are open to suggestions from you, but have confirmed the following:

• The guests will be from all around the world and the gender split is roughly 50:50.
• The conference can be held at any destination in the world.
• There will be 250 delegates.
• Budget is £250 per delegate (Flights & Accommodation are NOT included).
• The first day must include one of either a networking event or a teambuilding activity.
• The second day should include an optional leisure activity to run alongside the conference.
• The final day must end with a formal dinner in the evening with entertainment.

Assessment Guidance

– Carry out a Literature review of the current research about ‘contemporary/green’ issues in relation to the MICE sector of approximately 1,000 words. This is to establish your credibility as a conference organiser.

– Once the literature Review is conducted, you are then required to produce a formal writen proposal package approximately 2,500 words, which needs to be presented in a professional report format and include the following:

– a) Rationale and background of the conference

1. b) Conference objectives
2. c) Justification for the venue and destination selection
3. d) Operational analysis- (catering, IT/AV, transport, accommodation options)
4. e) Proposed budget
5. f) Conference promotion
6. g) Conference Schedule
7. h) Internal analysis (event organiser), external analysis (event host, suppliers, sponsors, health and safety regulations etc.).
8. i) Recommendations (to meet the current conference objectives).

Assessment Regulations

Total word count: 3,500 words(+/- 10%)

For further information regarding Assessment Regulations, extenuating circumstances or extensions and academic integrity, please refer to your Programme Handbook on the University of Sunderland in London information page on Canvas.

Core Reading Rogers, T. (2013) Conferences and conventions: a global industry, 3rd ed. Oxon: Buterworth- Heinemann.

Journals

Annals of Tourism Research

Event Management

International Journal of Event &Festival Management Current Issues in Tourism

Journal of Hospitality, Leisure, Sport & Tourism Education Journal of Tourism &Cultural Change

Recreation Management

Tourism Management

Tourism Review

Journal of Convention &Event Tourism

Journal of Venue &Event Management

Internal Marking Grid

Introduction

Clearly outlined the aim and objectives of the report Present briefly the context and importance of MICE industry

Main body

Literature review:

Literature review on the current thinking about ‘contemporary/green’ issues in relation to the MICE sector. This is to establish your credibility as a conference organiser. (Word count: 1,000 words, +/- 10%)

Proposal package:

The formal written package proposal needs to be presented in a professional report format and includes the following: (Word count: 2,500 words, +/- 10%)

1. a) Rationale and background of the conference
2. b) Conference objectives
3. c) Justification for the venue and destination selection
4. d) Operational analysis- (catering, IT/AV,transport, accommodation operations)
5. e) Proposed budget
6. f) Conference promotion
7. g) Conference Schedule
8. h) Internal analysis (event organiser), external analysis (event host,suppliers,sponsors, health and safety regulations etc.)
9. i) Recommendations (to meet the current conference objectives).

Conclusion and Recommendations

Provide an appropriate conclusion and substantial recommendations.

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