Description
Buckinghamshire New University
Assignment Brief: Introduction to Business
Academic Year 2024-25
Module code and title: FY021: Introduction to Business
Module Leader: Sumbal Manzoor
Assignment No. and type: Written and Oral Presentation
Assessment Weighting: 100%
Submission time and date: 17th February 2025
Assignment task
For this assignment you will need to complete four tasks. For each task you are required to select one of the following organisations:
- A restaurant: TGI Fridays
- A building contractor: Balfour Beatty (UK)
- A supermarket branch: Iceland
- A college or university: Buckinghamshire New University
- A bank or insurance company: Chase Bank
- A clothes or jewellery retailer: Levi’s (clothes), H. Samuel (jewellers)
- A cleaning company: Molly Maid (UK)
You may use the same organisation for some or all the tasks. Make sure you agree with your group members on the organisation, product or service you select for Task 1: Group Presentation.
Task 1: Group Presentation.
For this task, you will need to work in a group of 4 or 5 students and deliver a Group Presentation using PowerPoint or Canva. Your group is required to create and present a marketing plan for a product or service. Group members must select the organisation and the product or service they wish to bring to market from the list of organisations provided above. Group members must work together to combine different marketing ideas into a campaign and deliver a 15-minute presentation. They should describe the product or service, compare it to similar products or services offered by competitors and explain the reasons for their marketing decisions. Each member must deliver one section of the presentation.
Please note that presentations will be recorded for internal moderation purposes.
Task 2: Poster
Create a Poster for a talent management conference which outlines the role of HR functions in general and includes examples from your selected organisation. The poster should be visually appealing and include:
- A brief introduction to HR
- Key HR functions with brief description for each
- Illustrations or infographics to represent each function
- An evaluation of HR’s impact on your selected organisation’s business performance
Task 3 – Factsheet
For this task, you need to provide an informative Factsheet that visually represents and explains the dynamic relationship between internal and external factors that influence businesses, with specific reference to your selected organisation from the list of organisations above. Your factsheet should discuss key concepts in business management and analyse the connections of various elements within the business environment. You are required to write between 800 and 1000 words.
Task 4 –Report.
As a junior manager of one of the organisations listed above, you have been asked to write a Report that describes the role of finance functions within the organisation. Your report should demonstrate clear knowledge of how finance functions and reporting contribute to the overall management and success of the organisation. You are required to write between 1000 and 1200 words.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO1: Describe the role of HR, Marketing, and Finance functions within organisations.
LO2: Develop an understanding of collaborative working practices.
LO3: Demonstrate an understanding of the main factors, both internal and external, which impact businesses.
LO4: Demonstrate knowledge of the role of financial management and reporting within the organisation.
Practicalities: Referencing, presenting and submitting your work
Please see your programme handbook for information on the required Harvard referencing style, any presentational requirements and the process for submitting your work.
Formative submissions will be required for each task at four points throughout the Semester as follows:
- Task 1 – Group Presentation
- Task 2 – Poster
- Task 3 – Factsheet
- Task 4 – Report
Core Text(s): Ebert, R.J. and Griffin, R.W. (2017) Business Essentials. 11th ed. New Jersey: Prentice Hall. (e-book available through library)
Additional Reading:
McLaney, E. and Atrill, P. (2017) Accounting and Finance for Non-Specialists. 9th ed. London: Pearson. (e[1]book available through library)
Mullins L (2016) Management and Organisation Behaviour 12th Edition FT Prentice Hall
Brassington, F. and Pettit, S. (2012) Essentials of Marketing. 3rd ed. Harlow: FT Prentice Hall
To receive high quality, plagiarism and AI free solution to these tasks, please contact us on WhatsApp +254716353533
