Description

University of Sunderland

TLH252: Consultancy for Tourism, Hospitality and Events

Assessment 2024/5

Module Leader – Lioudmila Milone

Module Lecturer – Erika Pall

Department of Tourism, Hospitality and Events

Assignment 1 Canvas Deadline: Tuesday 11th February 2025 by 2PM

Assignment 2 Canvas Deadline: Thursday 13th February 2025 by 2PM

Assessment 1: Coursework/A Consultancy Report (70%)

Produce a formal written consultancy report of approximately 3000 words (+/- 10%) excluding references and appendices.

Assessment title: Consultancy Report

This assignment is based on your field visit to a Hospitality/Event/Aviation or Tourism organisation. During your trip, you have had the opportunity to explore the surroundings, the facilities, and business operation of this organisation as well as you had a chance to interact with the management of this organisation regarding the current issues, challenges and managerial strategies applied.

Assignment Task Part 1.

Consultancy report: Based on your own observations and data collected during your field trip as well as on data accessible through electronic sources, you are required to investigate the aspects of management application of this organization and analyze their business practices. Consider operational and strategic decisions that this company is making to ensure their business success. For this purpose, link your arguments to the relevant theories, and assess the effectiveness of business strategic decisions implementation made by this organization. Formulate feasible conclusions and recommendations for improvements to the business based on your consultancy findings.

Part 2.

Podcast: Endorse and justify your recommendations using professional terminology through a 5-minute podcast, audio or live presentation addressed to the General Manager of the assessed hospitality, events, aviation, or tourism business.

Task Guidelines

Your report could focus on the following:

– Customer Experience and Satisfaction

– Marketing

– Food & Beverage

Assessment 2: Coursework/ Written Application

Job Application (30%)

Assessment deadline: Thursday 13th February 2025 by 2PM

Individual CV and Covering Letter, assessing learning outcome 4, contributing 30% to the module mark.

Conduct a job search and find an advertisement which fits with a career in hospitality, events, aviation, or tourism, that interests you. Reflect on your own employability skills and professional expertise in application to these businesses and write your CV and Covering letter appropriate for the chosen position. Submit your CV and Covering letter as your assessment one.

You will be assessed on your presentation, the suitability of your application and your ability to promote yourself to prospective employers. Your CV should be no more than two pages long and your covering letter must only be one page.

Guideline for CV:

• No more than two A4 pages.
• Must include sections: Contact details, personal profile, skills, experience, education.

Guideline for Cover Letter:

• No more than one A4 page.
• Between 3-5 paragraphs.

 

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