Description
ENGL1A26 To Fare Well in the Workplace with English
Assignment 1: Business Report (Weighting: 50%)
Instructions
- Send your completed assignment to the Turnitin assignment account set up in Blackboard by 10 November 2024 (for the first draft) and 10 December 2024 (for the second draft). The account will close at 11:59:59 on both due dates. Late submissions will be penalized: two marks / day will be deducted.
- Your assignment will receive an F grade should any plagiarism is found by Turnitin regardless of the amount of or reason for plagiarism. So, make sure you acknowledge your sources properly.
- The total number of words should be between 2000 – 2500.
Situation
You are the Senior Marketing Officer of a famous clothing brand [you can choose any brands]. With the popularity that your brand holds, your company has opened a new store in Hong Kong New Territories. Your Section Head Chris Wong wants to have a promotional campaign for the new store in full flow by November/December this year.
You are asked to formulate a plan for the campaign, recommending ways that will effectively lead to informing and attracting customers to the new store.
You need to conduct a research study to look for possible recommendations (three to four) to include in the campaign. You will write a recommendation report based on the findings of your research.
To write the report, you will need to collect and analyze relevant data which MAY include, but NOT limited to,
(a) the situation of footfall or traffic in the recommended location;
(b) the economic condition of the new area;
(c) the projected number of tourists and their spending behaviors;
(d) details of the promotion/advertising campaigns of your other stores or rivals;
(e) customer feedback related to logistics or promotions in the other stores of your brand.
You will need to select the most relevant data (maximum of five sources) to be used in your report.
You can use between seven to ten references for the report.
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