Canterbury Christ Church University

Academic SkillsforHigher Education

Assessment Brief Sep2024

Programme: Business & Tourism Management

Level: Foundation

Module Title: Academic Skills for Higher Education

Module code: BTM0ASH

Module leader/s: Samawal Jarad and Munshi Ahmed

Assignment No: 1

Assignment Type: Presentation – Individual

Assignment weighting %: 100%

Assignment Word Count: (or equivalent) 1,500 (Equivalent): 750 words on the slides + 750 words in Speaker Notes

First Submission: Monday 28 October 2024 14:00

Assignment Requirements

Overview Scenario: You work for a Tour Operator located in the UK. You have been asked to assess one of the 10 most popular destinations in Canada to evaluate the amenities, attractions, and travel options available, as well as the type of tourists visiting the destination. Prepare a PowerPoint presentation for the management meeting of the Tour Operator company. In this role, your research will directly influence the company’s strategic decisions, potentially shaping future travel packages and expanding the company’s destination portfolio. This assignment mirrors the real[1]world tasks undertaken by destination development managers and market analysts in the tourism industry, making your insights crucial for the company to stay competitive in the market.

Assignment type: PowerPoint Individual Presentation with annotated script (750 words on the slides + 750 words in Speaker Notes) submitted in a Word Document. No delivery required.

From the list of the 10 destinations listed below, select one destination to focus your presentation on. 1. Identify what kind of amenities, attractions and travel options are available at the destination.

  1. Explain the type of tourist that typically visits your chosen destination.
  2. Define the possible motivations for the tourist type stated to have chosen the destination.

Additional Information required to support completing the tasks above With the help of your tutor, choose one destination out of the list below.

  1. Cape Breton Island (Destination Cape Breton – Reports & Resources)
  2. Nova Scotia (Tourism Nova Scotia – Corporate Website)
  3. Charlottetown, Prince Edward Island (Tourism Industry Association of PEI)
  4. Ottawa (Ottawa Tourism Website – Travel Trade)
  5. Toronto (Destination Toronto – Reports & Resources)
  6. Niagara Falls (Niagara Fall – Tourism Research)
  7. Churchill, Manitoba (Travel Manitoba – Tourism Industry) 8. Banff National Park (Banff & Lake Louise Tourism – Reports)
  8. Jasper National Park (Jasper National Park – Travel Trade)
  9. Vancouver (Destination Vancouver – Corporate Communications).

Important: only use corporate and trade tourism board websites for the most recent and reliable destination statistics.

Mandatory Referencing and Research Requirements

Referencing Style CCCU Harvard Referencing Style.

Mandatory Sources to be included in the Assignment

Core Reading:

  • Fletcher, J. (2018) Tourism: Principles and Practice. Harlow: Pearson Education Limited. (Hard copy in GBS library, e-book in CCCU library)
  • Cottrell, S. (2019) The Study Skills Handbook. 5th edn. Basingstoke: Palgrave. (Hard copy and e-book in GBS library)

Recommended:

  • Cohen, E. (1972) ‘Toward a Sociology of International Tourism’. Social Research, Spring 1972, Vol. 39, No. 1, Political Economics. (Spring 1972) pp. 164- 182.
  • Prince, S. (2017) ‘Cohen’s Model of Typologies of Tourists’. In book: The SAGE International Encyclopedia of Travel and Tourism. SAGE Publications.
  • Holloway, J. C. and Humphreys, C. (2022). The Business of Tourism. 12th edn. London: Sage Publications Ltd.
  • Hopkins, D. and Reid, T. (2018) The Academic Skills Handbook: Your guide to Success in Writing, Thinking and Communicating at University. London: Sage Publications Ltd.
  • Van Emden, J. and Becker, L (2016) Presentation Skillsfor Students. London: Palgrave
  • Pears, R. and Shields, G. (2022) Cite Them Right: The Essential Referencing Guide. 13th edn. London: Bloomsbury.
  • MarketLine (2023) ‘MarketLine Industry Profile: Travel & Tourism in Canada’. pp. 1–92. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=162697542&site =ehost-live (Accessed: 2 September 2024).

Websites:

  • United Nations World Tourism Organisation
  • Travel and Tourism Industry in Canada – Statistics & Facts
  • Destination Canada: Official Corporate Tourism Website
  • Corporate and trade versions of destination tourism boards websites Important: You must use only the sources outlined above for your assignment.

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