Assignment Brief
Level 6 Leading Strategic Change
November 2024
General overview – word count
The recommended word count for this assignment is 4,000 words (-/+ 10% tolerance, i.e. your submission should not be less than 3,600 words and no more than 4,400 words).
Context
Choose a company (or context) with which you are familiar. Ideally, it should be based on a real company which can include a small company that is not well known or a large national, multinational or global organisation.
All of your answers must be based on this organisation. You must be able to easily obtain the required background information to enable you to respond to the Tasks. In answering the Tasks, you should assume the role of the Chief Executive Officer (CEO) of the company.
You must provide a one-page summary of background information on your chosen organisation (250 words). This must include:
▪ Name of the organisation
▪ Size of organisation
▪ Main markets where it operates (geographical locations)
▪ Examples of products and services
▪ Key competitors
▪ Main customer segments
In addition to the above, you can include any other information which might be useful for the marker to help them understand the context of your answers. Your organisation summary is not included in the overall word count.
NOTE – The organisation summary must be completed and must accompany the submission otherwise the assessment will not be marked.
Assignment tasks
Task 1 25 marks– Critically analyse the strategic leader’s role in the creation of your chosen organisation’s vision, mission and values.
Task 2 25 marks- Critically analyse the likely impact of a potentially significant change on the organisation’s objectives. Use examples to support your answer.
Task 3 25 marks– Produce a plan to implement and monitor the change which you identified for your chosen organisation.
Task 4 25 marks a) Critically evaluate the skills required to lead strategic change within your chosen organisation. (13 marks)
- b) Set SMART objectives and recommend actions as part of a management development plan to enable seniors.
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