Description
University of Sunderland
SIM336 – STATEGIC MANAGEMENT
ASSIGNMENT – TITLE: Strategic Analysis
Submission Date: 6 October2023
Task:
You are required to submit an individual report of 3,000 words, which can be based on an organization of your own choice. The strategic analysis must be related to a recognised aspect of business policy, strategic management, within the public or private sector strategic management domain.
The report must be written in a recognised style, i.e. table of contents, introduction, main analysis, conclusions, recommendations, and references (bibliography, if any). You must apply the Harvard system of referencing in your report. The word count must be stated on the front page of your assignment. The word count includes introduction, main analysis, conclusions, and recommendations. The word count does not include the front page, executive summary and or abstract, contents page, diagrams, tables, figures and graphs, references, bibliography, and appendices.
Sections and subsections should follow a logical order. Language should be appropriate to the business context and follow correct spelling. Sources should be properly cited (including in-text referencing) and displayed in a reference list according to the Harvard System of Referencing style at the end of the report.
Objectives
To analyse a business policy or strategic management topic, to carry out individual research or evaluation of an organization.
Requirements
Meet the learning outcomes listed above, identify and critically analyse fundamental issues related to strategic management, with the appropriate theories/frameworks/models. Undertake a study that shows clear evidence of synthesis and evaluation.
Essay Structure
(1) Introduction (300 words): Describe the scope of your report (eg, Strategic Fit Analysis of the chosen organization). Give a very brief introduction to the organization (outline of history, current market position and strategy) and to the industry, e.g., in Hong Kong. Outline the structure of the report briefly.
(2) TASK A – Market Environment Analysis (900 words): Using appropriate analytical tools, evaluate conditions in the market environment that the chosen organization occupies. The market environment comprises a combination of the industry itself (the micro environment) and the wider macro environment in which the chosen company operates. You should highlight what you consider to be the market environment’s critical success factors.
(3). TASK B – Resource and Capability Analysis (600 words): Using appropriate analytical tools, evaluate the internal environment of the chosen organization, highlighting its threshold and unique resources, and its core capabilities/competencies.
(4). TASK C – Strategic Fit Analysis (800 words): Using the analysis completed in Tasks A and B, evaluate the strategic fit of the chosen organization, highlighting how the chosen organization’s strengths and weaknesses fit the opportunities and threats in its market environment.
(5). Conclusion and recommendations (400 words): To draw a conclusion of the situation of the chosen organization based on the strategic analysis (Tasks A, B & C) and propose recommendations that the chosen organization should further explore and consider.
(6) Literature sources: List out the relevant literature sources.
The length of sections from (1) to (5) above (words) is for reference only. Understand each student has his\her own way of preparing an assignment. It is crucial for students to cover (1) to (5) above in his/her assignment, though there might be variation in format, headings, etc.
To receive a customised, plagiarism free copy of this task, please reach us on +254716353533
